Italy garment enterprises to build partnerships with Chinese

& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Italian textile and Apparel Association President Paul #183; Zegna to China and Italy industrial cooperation that are expected at the end of the end of the fourth session of the global textile economic forum, Italian textile and Apparel Association President, Zegna President Paul #183; Zegna proposed, through with the textile industry of our country more closely, more in-depth cooperation, enterprises of both sides will have very good future. It is reported that the Italian textile and Apparel Association Federation 1700 member enterprises, on behalf of the industry the number of employees reached 52 million, annual sales of 53 billion euros. Italy textile and garment industry accounted for 25% of the size of the eu. At present, China is the third largest export market for Italian textile with Italy complete product line and supply chain, the value of the Chinese market for Italian exports than any other export markets to 50%, the Chinese market is growing. Zegna, Italy companies keen to establish an open and constructive and Chinese partners. China and Italy's textile and garment industry, although in the international arena, ranked first and second, but each has its own characteristics: Italy textile industry is much smaller, sales accounted for only 1/5 of sales of China Company; 23 times higher labor costs than Italy Chinese labor force cost, the average number of employees Chinese Enterprises 500 in Italy, the enterprises are generally not more than 10 people; China textile industry labor resources is 40 times that of Italy, the productivity of the enterprise almost 8 times higher than Chinese enterprises; unlike China, each year in Italy and there will be millions of college graduate students, but the textile professional expertise and skills is incomparable. & ldquo; we can use Italy complete product line and complete supply chain, and China cooperation, to achieve coordinated development, by our genes inherent in innovation talent, using our flexibility, the use of our mechanism of quick response to the market changes, we for the pursuit of beauty, the pursuit of quality and noble taste to and China cooperation. Zegna said &rdquo. Italian business model is take the market as the guidance, and not in the production of oriented, can in the best international distribution market to promote their products, and at the top edge of the international media up to advertise their products. China's textile industry also has its own advantages. “ you have a very competitive cost advantage, there are well-trained professionals. But also in the production facilities and technology, has a very good investment planning. Sometimes these investments may be over, but the Chinese industry experts will advance analyze and judge, for the enterprise to provide the necessary guidance. & rdquo; Zegna think in terms of products, China still lacks its own characteristics, such as style, image, regardless of the product or brand, China may focusing too much on imitation, rather than hard in the international and domestic market promotion with innovative products with its own characteristics. The Chinese did not give full attention to the specialty products Zegna think, China does not have the importance of full attention to product features, and characteristics of the products to the international market is very important. In addition, enterprises should also pay attention to the problem of quality of product hidden behind, production environment, working conditions, and strictly control the influence consumer health products raw materials. China sometimes still do not quite understand the needs of end customers, such as manufacturers rarely and end user associated and middlemen is often a unqualified partner is, at best, as a filter or simply become an obstacle. Mr. Zegna said in China & ldquo; Eleventh Five Year & rdquo; planning can see the relevant departments on this issue specifically, and in particular for the textile industry, make the corresponding guidelines.
& nbsp; & nbsp; & nbsp; & ldquo; I think the guidelines for the textile industry in both countries cooperation provides the opportunity and pointed out the direction. If we were able to very good use of the machine, the Italy and China in textile industry competition shift into a win-win results. & rdquo; thus, for China to take the opportunity to develop its own independent brand, and achieved very good development in the international market; in Italy, also can use his 30 years of experience in the industry to benefit from China's textile industry. Zegna review, the textile enterprises cluster in central and Western China is developing long-term development planning, development of the supply chain relationship. This is a very good business model, and Italian enterprises developed business model have certain similarity. The Italian model is the establishment of production area, highly pay attention to the technological innovation, especially in the textile industry. Great emphasis on respect for the environment. These experiences will certainly be able to let Chinese companies from Italy for up to ten years of technology, environmental protection and development benefit. Italian trade has new opportunities for “ we respect China is such an incredible country. ” he said, the 80's of the last century, his company would already have a considerable scale. After that, the garment industry happened a lot of changes, and the rise of the Chinese market for the brought good opportunities, nearly 20 years, in China has opened more than 50 shops, last year in terms of sales, China is the fifth largest export. According to the forecast, to 2010, Chinese, plus China Hongkong, will become the world's second largest export market. Under the new situation of the international environment bring some new opportunities for further trade. & ldquo; on one side, in terms of quality, innovation, technology development and research, marketing image, Italy textile manufacturing companies have very strong strength. On the other hand, to us, the Chinese market also has great potential, for luxury and high-end products will have more and more demand. ” Zegna says.