Messi department store discount store model test

Get into the “ the &rdquo discount war; American chain corporation Messi department store, finally going to formally enter the discount market. Macy's recently announced that will open four Messi discount stores in the autumn, the name Macy’ sBackstage (behind Messi). Macy's, said four Messi discount store will as a pilot took the lead in the creation, if successful, the company will consider opening more discount stores.

Macy's innovation and business development director PeterSachse said backstage is Macy's team in the past six months from zero to start planning for the new retail concepts. According to Beijing Daily reporter, formulate opened four Messi discount store will be located in the city of New York, the commodity content covers Macy's clearance of goods and purchased from other brand merchandise discount, the price will be positive commodity price 2-8 fold. In addition to the main price, discount stores Messi is also trying to place the locker room and free WiFi, Coffee Museum and other convenience facilities.

Discount promotion has become an important way of traditional retail business inventory liquidation, gaining market share. According to the American consulting firm PwC data from a study, 84% of respondents said to decide whether in a store shopping mainly look at the price. Thanksgiving and Christmas, Messi department store almost all goods are on sale. Market analysts said, in the online retailer's impact, the retailer's profit margins continue to pressure. In order to expand revenue, even if no money to launch a large discount retailer.