The textile industry status quo: online and offline invisible contest

Textile store business is
On Friday, I visited the home textile market, textile brand store in a deserted house, business light, sales personnel in twos and threes, chatting with each other. Although the shops are greatly reduced, but still desolate.

According to my observation, coincided with the late summer and early autumn, these textile store discounts are not small: some businesses to hang out with the & ldquo; summer last big promotion & rdquo; brands, some businesses poster called & ldquo; new summer, the lowest five fold & rdquo; there are businesses is the audience to engage in clearance activities to attract consumers.

Into the textile shop, many products are paper cards and red pen prominently marked discount, discount basic are in the range of 5 percent to 7 percent, individual promotional products discount even less than 4 percent.

Although the merchant discount intensity is not small, to buy consumer goods are scanty, rarely buy. Consumer is to buy discount District of Ms. Wang said, & ldquo; two years ago the textile shop just opened, business is not very good, prices are also very expensive. But now online buy Bedding more expensive ah, I basically is in the Oriental CJ or a store to buy, today to stroll is because just engage in promotion to compare prices. ”